For those of you that don’t already know, Buffer is a social media scheduler that allows you to que up posts for your Twitter, Facebook, and Linkedin accounts weeks/days/months ahead of time. Why is this to useful you may ask? Well for starters, I find it difficult to have to remember to share something at some point in the future. For me personally its easier to share it right away, and then forget about it. The problem there however is that if you spam your followers with tweet after tweet after tweet, you’re going to loose followers, even if the content is spectacular. With Buffer you’re able to combat this by taking the content that you’ve found and sharing it right away (in your mind), and then having it spread out of a period of time.
At this point you’re either already a Buffer user interested in learning how I use it effectively, or someone whos just heard about it for the first time. For those of you in the latter camp, go ahead and sign up, then come back, and we will continue.
My 3 Pronged Approach For Using Buffer Effectively
1. Find great content that is worth sharing
If the stuff that you’re sharing with your followers is largely worthless, then you’re not going to reap any benefits from having shared it. How can you tell if something is worth sharing? Well, much like porn, you know it when you see it. Did you learn something when you read it? Is it something that hasn’t been talked about a million times before? Will its voice resonate with your audience? Is it in a similar niche? These are all questions that you need to ask yourself before deciding what to share.
2. Researching the author, and constructing the share
Step 2 is where, in my opinion, 90% of people fail. They’ve got a got piece of content (or so they think), and so they drop the link into Buffer without ever giving it a second thought. While you could make the argument that doing this is better than doing nothing at all, its still very poor execution. At this point what I do, is lookup the author in Google to find their Twitter handle. Ill then construct a custom message to go along with the link, that includes a hashtag or two, and a mention of the author.
The number of replies, favorites, and retweets that I receive when I do it this way as oppposed to simply clicking “Add to Buffer” and doing nothing else, is astounding.
3. Schedule the share at the most opportune time
At this point you’ve got a great piece of content that your followers are sure to love, and you’re constructed a top of the line share that is going to garner more favorites and retweets than a vanilla share. The only thing that is left to do is to make sure that you put that content in front of your audience…..when they’re actually online. If you’re sharing your best stuff at 4am on Sunday then chances are no one is going to see it. What you need to do is use a service such as SocialBro that can run a report and tell you when your followers are most active. Then tune your Buffer schedule to match those times.
Find great content, put some effort into the way it is presented, and share it at an optimal time. If you do this, I promise that your results will be better than if you did not.
Any questions? Leave a comment, or send me an email (I always reply.)